Leiden city marketing

Custom font guiding tourists around town

Alphabet drawn out of a given logo, as part of the city branding program for the city of Leiden, the Netherlands.

Alphabet drawn for Leiden city marketing
Alphabet drawn for Leiden city marketing
Logo Leiden city marketing, designed by same-d.

Like any other city marketing organisation, Leiden Marketing is responsible for attracting visitors, both tourists and business travellers, to the town, no matter it be local or foreign tourism. The tailor made typeface is part of the visual identity supporting this mission. Combined with the colours red and blue, the brand and its communication are easy to recognise for the target audience.

Text samples of the alphabet working as a font.

 

Custom font made at and under direction of same-d.