Leiden city marketing
Custom font guiding tourists around town
Alphabet drawn out of a given logo, as part of the city branding program for the city of Leiden, the Netherlands.
Like any other city marketing organisation, Leiden Marketing is responsible for attracting visitors, both tourists and business travellers, to the town, no matter it be local or foreign tourism. The tailor made typeface is part of the visual identity supporting this mission. Combined with the colours red and blue, the brand and its communication are easy to recognise for the target audience.
Custom font made at and under direction of same-d.