S+RO

Logotype design

The Dutch magazine for environmental planning and urban development S+RO got a massive restyle, from scratch. For the typography the designers Max Kisman and Joost Verhaak chose our typeface Actium. However, as logo the title S+RO type set in Actium didn’t answer their desire. Amongst other reasons, it mismatched with the highly expressive, multi coloured series of front covers.

Solution

To fix this, we drew upon Actium a more modest, laid back logotype version hitting the cover now each issue. Additionally the new circular ‘O’ allows for way better placement of a dot inside the letter.

Logotype for S+RO magazine.

Concept and art direction by Max Kisman.