In order to reposition his company, architect Geurt Holdijk sought after to rename and rebrand his practise. De Naamafdeling developed the new name, we visualised it:
As there’s lots more activity happening in the last word than in the two prior, both visually and spoken, it was important to create a perfect balanced logotype. The result looks and sounds rather bold, challenging and confident, giving House of Architects balls. The visual identity allows the company to continue operate personally while it could compete on a more corporate level like other agencies in the industry.