Tag Archives: In Use

Actium on skin

In Use.

A short docu we shot at an Amsterdam based tattoo shop. The legendary Henk Schiffmacher adds another glyph at Dan Rhatigan’s arm. This time a character from our typeface Actium, the double u inked in its black italic font.

To cheat or not to cheat

In Use, Inspiration.

Subject: Re: Questions for use Actium
From: Dodo
Date: 12/13/10 6:09 PM
To: gerben@typemafia.com

Unfortunately, you’re right. Last week we decided which fonts to pick and even though I plead for your typeface, it wasn’t picked.

My professor said that your typeface is too similar to the “scalasyntax-world” and quotes it too much (also Kievit, The Sans). Besides that, she doesn’t think that it will work fine in charts and lists, which the university calendar mainly is. Kind of sad, because I think with all the OpenType functions it could have looked very appealing.

It’s like with a girl I met once. After weeks of hanging out together, we realised that we were into each other. But she wanted to stick with her boyfriend at that time, so I will now forever wonder if it would have worked out between us. In this scenario I’m the university calendar, your font is the girl and her boyfriend is my professor.

Anyway, like the girl I will always love your font and hopefully will buy it someday. Maybe there will be a good use for other projects the next semesters.

Best,
Dodo

Trailer

In Use.

A little teaser of a short docu we shot at an Amsterdam based tattoo shop. More as we get it — stay tuned!