Specific Font Serving

Responsive web fonts to screen and design

News, Research.

For Google Web Fonts we’ve been thinking if we could tackle certain problems related to online typography. As a result, we developed the concept ‘specific font serving’. This makes web fonts completely responsive to medium and design – solving multiple issues at once. Amongst other features and in no particular order, it could speed up downloads, reduce bandwidth, deal with optical sizes and eliminate the variety of how thin or thick a single font looks from screen to screen.

We’re delighted to see that Google’s type team immediately updated their font library after our consult. At their conference ‘Google I/O 2011′, the team presented that some of the suggestions we made had implemented already.

Details at the project page.